Q: Why do organisations hire coaches to
coach their executives?
A: There are many reasons. Most
importantly, leaders need to have new skills in order to have an impact on
results and people in an ever-changing environment. These skills need to be
learned and applied on a real-time basis.
Through coaching, results can be hastened, with no delay in their
application and implementation.
How effective are your leaders in meeting the challenges of your organisation?
How long have they struggled to overcome them?
have you tried using?
A SUITABLE COACH
Q: We are planning to engage an
executive coach. What are the criteria to look out for in getting a good one?
A: The executive coach has to be
familiar with the coaching issue(s) you want to resolve. Someone who has been a
corporate executive before or has been exposed to executive and organisational
work would really be helpful.
addition, the coach’s value system must be aligned to your organisation, which
is demonstrated by their approach and personal philosophy. For instance, if
your organisation values internal competition over team harmony, then it would
not be well-served by a coach who does not believe in it.
out their track record by asking for references to ensure their conduct is in
line with the ethical code of professional coaching.
is equally important that the coach comes from a certified coaching body where
they have undergone a formal coaching programme over a reasonable period of
there must be “human chemistry” between the coach and the person to be coached;
without this, there will be no trust to move the relationship forward.
• What is their area of expertise? • Who have they coached before? • Does it fit with what you want the coach to work on? • What do they say about their beliefs, values and perspectives in helping you resolve the issue?
What is Corporate Coach Academy (CCA)’s latest initiative?
are doing an outreach initiative for HRDF Certified Trainers to become Global
Certified Coaches during this lockdown period. We are offering them a
never-before 55% off our normal programme fee, which works out to be only RM4,500
instead of RM10,000 to attain the Certified Associate Coach Credential.
is the best time as most of them will be at home and can now do something
solidly long-term for their personal and professional enhancement.
Why is CCA making this very special for
trainers are singled out by us to be a serious lot of professionals as they have
demonstrated their commitment in their investment of time, effort and money to
become HRDF Certified Trainers. We believe that we should support them to stay
on course in their people development profession as well as to tap on bigger
opportunities out there in the marketplace.
How does becoming Global Certified
Coaches help them?
this time, and for all times, it is imperative they should start to reposition
themselves now for something more than just trainers.
there are simply too many trainers with many of them training on almost the
same areas: interpersonal skills, leadership skills, EQ skills, customer
service skills and the likes. In such an over saturated marketplace, it is not
only tough to compete but they also often get into a price war with each other
that thins out their profit margins. This denies them of a decent living
Secondly, forward-looking organisations are moving fast to invest in Coaching to power up their people leadership skills and also to use it as a strategic weapon to help their leaders resolve issues on real time basis. This is becoming absolutely necessary as changes in the world are moving too rapidly and leaders need to be up to mark to deliver immediate results. So, it will be a missed opportunity if trainers do not have these coaching skills and credentials.
And thirdly, by becoming coaches, they become much more versatile as they will have skills in both training and coaching. There are so many things they can do with these skills.
Canyou explain more about
this Global Certified Coach Certification?
is an ICF (or the International Coach Federation) coach certification. ICF is
the world’s leader and standard bearer of Coaching whose credential is the only
one that has a global standing where its coaches are recognised all over the
There are 3 ICF Certification levels. We are encouraging them to go for the
Associate Coach Certification, which is the first level of certification. It is
a 4- module curriculum of 60 hours of coach-learning and 15 hours of coaching
big advantage of studying with us is our teaching methodology can gear them up
to acquire coaching skills very fast that will make them ready to offer
themselves to their clients. The other one is our life-long coaching support
through our very own Malaysian Association of Certified Coaches. In other
words, they are never left high and dry after they complete their studies.
one that is for the HRDF trainers is starting on May 2-3, then May 9-10 and the
last one on May 30-June 1.
make it extremely easy for them, we also provide a monthly installment plan.
How do you know you have the “Coach” material in you? The simple answer to this big question is when you enjoy being with people or have a way with them.
Let us understand the first one – enjoy being with people. People who enjoy being with others are essentially people persons. A large part of their lives involves doing things with people. They are keen on activities that center around people such as reunions, birthday parties, community projects, or business-related networking events. They are comfortable with people and vice versa. They have a good time because they connect quickly with the crowd. People are drawn to them too. Within a short time, you will notice they are engaged in active conversations with everyone, be they strangers or friends.
Do not mistake these “coaches” for sales people who are highly sociable. And neither are they party animals who love fun and social chatters.
They are also not
extroverts. In fact, many coaches are introverts. They may be the quiet type but they speak up when they
have to. I call them “measured” conversationalist. They are unlike “loose cannons” who speak
profusely without knowing when to stop. Generally, they like to listen more. This
is because they have high respect for others.
Humility is one of
their traits, projected by their openness to accept people’s views and opinions
without arguing to have theirs heard. Yet they stand tall and are well-assured.
All these make them “attractive” to people.
Now, let us understand the other aspect – they have a way with people.
By this, I mean they
have some form of personal power. They are natural influencers – they either have
a calming effect on people or are adept in convincing them.
They also communicate
well and that creates harmony in people around them. They are persuasive and
can make people open up to them or draw them out of their security or comfort
Due to these abilities, people often seek their advice. They can enlighten people, which is evidenced by the many appreciation messages they get from others for having touched their lives.
People with the “coach”
material usually have a calling or realisation that they are good with people. The
urge to do something for others increases over time. This makes them more
curious, even impatient to do something about it. They yearn to get more
meaning as they have found their purpose in life, that is, to make a difference
or leave a mark in someone’s life.
Coaching is not for everyone, but it may be for you. Coaching is in demand today. Many business consultants, therapists, teachers, trainers and advisers find coaching appealing as it complements what they are doing. Coaching adds value to their services. Hence, more people are making a switch to the coaching profession.
At the same time more people are seeking coaches to help them either to resolve issues or achieve goals. The power of coaching lies in the coach’s ability to raise the self-awareness of people to remove blind spots, find new opportunities, and most importantly, move forward in life.
Coaches do this well because they focus on the relationships with their clients. Their ability to engage in deep and non-directive conversation helps the clients to make breakthroughs in their lives through self-discovery.
When coaches deliver good results, their reputation and earnings grow. On average, it takes three to five years to become a competent coach.
Take this little quiz to see if coaching is the right profession for you or simply enjoy it as a hobby or an opportunity to contribute to others.
I truly enjoy working with people.
I like to help people.
Many people come to me for counselling.
I am open to learning and unlearning.
I can persuade well.
I am ready to do something that revolves around people.
I am prepared to invest time and money to move to a new career.
I am a confident person.
I have a good relationship with people.
I am a good listener.
I understand and accept people and their views.
I am good at setting goals.
I have strong follow-through skills.
I communicate well.
I am curious about people.
Yes = 3 Somewhat = 1 No = 0
Should you score 30 points and above, then becoming a professional coach may be the best career for you.
Like all others, many mishaps can also befall on coaches in
the Covid-19 situation now and for a while.
The fact that many coaches are independent professionals means that they
can ill afford anything untoward that is caused by this virus infection. It can
be rather damaging to both their business and health. Indeed, coaches can regard themselves as
‘high risks’ as their career is centered around having conversations with
people at a pretty close distance. As
the Covid-19 is spread primarily through droplets, coaches need to be extra
vigilant and careful not to contact this virus, both inside and outside
Here’s something for coaches to think about, even to act on
For coaches who are in the business of coaching or simply coaching entrepreneurs, they have to acknowledge that business may be affected. Coaching can be one of the first thing that individuals or organisations will axe during such times. The continuing slowdown in the global markets coupled with an uncertain political climate are making this business even tougher.
Coaches certainly have to be more innovative and work harder
and smarter during this time. The old ways of getting coaching business need a
total relook both in business direction and the types of clients as well. Coaches need to reframe; even to change their
present clients to those who are less affected or are prospering during this
time. For example, the clients from the
medical and the financial services industries are doing well while those in
consumer products are not.
Now let’s look at the health side of things.
Whenever there are personal coaching assignments, there’s a great need to exercise great caution and care, ranging from coaching the client at a further distance, washing your hands before and after each session, using the handkerchief when coughing and sneezing to reducing the touch of handshakes or hugs and many more. Even putting on a face mask to coach may be a good thing to do should you be coughing or sneezing regularly. Postponing session when there is suspected health risk should be considered even if it means a loss in business.
I like to strongly recommend coaching virtually without any
physical encounter. This is probably the safest measure of them all.
Don’t feel uneasy to discuss this frankly and openly with
your clients. As much you want to protect yourself, they too want this as well.
Coaches should keep themselves safe and healthy at all times
because any symptoms can take you out of action for a while. This can affect income returns in a
substantial way and many can ill afford this to happen. This is not all. If any
coach is victim to this virus, it can be a stigma and bad publicity which is
not good for our reputation and business.
So coaches need an extra dose of living clean and healthy at
all times. Our stakes are very high, the
price to pay is equally high too.
1 Jan 2020 in Fátima,
Portugal as a pilgrim on a pilgrimage to pray to Our Lady of Fatima was indeed
a dream came true for me and my family who came too.
Choosing this day to
do wasn’t only meaningful but purposeful as well for this was the sacred place where
Mother Mary appeared to 3 shepherds and revealed 3 life changing secrets of the
world to them. The feeling was indescribable to be here on the first day of a
new decade in my life.
Instead of delving
into the details of these 3 secrets, I rather share with you the common theme
that i discovered in all of them. It is really about the need for love,
compassion and appreciation – the giant pillars of good relationship and life
fulfilment that we can do with much more. The secrets reveal the increasing turmoil
and turbulence in the world that only can be cured with them.
Love is the opposite
of hatred. Compassion is the opposite of acceptance. And appreciation is the
other side of arrogance.
This is the message I
gotten from here. A super reminder that I need to be always mindful of. They
are my treasures that I took back from this sacred place of Fátima.
I share them with you
too. Have a blessed and fulfilling 2020!
Excerpt from Keynote Address by Dr Michael Heah at 14th Coach Convocation, Awards & Networking 2019
Thank you for your presence at this 14th Coach Convocation, Awards & Networking ceremony. This is one of our biggest gatherings, and still continues to be the only kind in the world where we formally pay homage, recognize and celebrate the success and achievements of coaches on a grand scale, year after year.
Going by what
we are witnessing here today, our vision of ‘growing a vibrant coach community
in Asia has already being fully realized. Today’s gathering is definitely one
of the clearest evidences of this.
150 leaders becoming certified coaches this year, this brings the total to 2000
certified coaches that we have built over our 16 years to grow very good coaches
with the skills and passion to touch and make a big difference in people’s lives.
And of course, your own lives as well.
remember our first convocation 13 years ago. It was a humble one. It was held at
the pool side of a condominium for only 10 coach graduates. Since then, it has evolved
over the years to be what it is today.
Look how it has grown in size, in elegance and in pride.
all for your support, your trust and belief in us that we are the best coaching
school to build the best coaches for the coaching industry.
your coaching journey has not ended yet. This is why I wish to speak on this
subject called: ‘Your Real Coaching Journey Begins Now’.
You see, to
become certified coaches is indeed quite a journey by itself, and I’m sure you
will agree with me, don’t you?
All of you
have had put in many hours of learning, and getting your coaching hours (till
yesterday). Your efforts, sacrifices and the discipline are highly commendable
for successfully staying on course to reach this far.
Hats off to
all! You are all now not just certified
coaches but very good certified coaches of the ICF (International Coach
Federation) brand name!
coaches, the truth in getting this far is still not far enough. The final point
is yet to be reached. In mountaineering, it is said that you have arrived at
the base camp. Now is to take your climb to the peak of success. This next path
might be more challenging and steeper than the first part of your journey.
And when you
have the drive and stamina to move on to the top, you are then called Coach Movers
(and not Coach Forgetters who back off and return back home).
are coaches who always keep to the 5Ps of Success.
They are: Purpose, Positivity, Perseverance,
People-centeredness and Playfulness.
Firstly, keep to your
Purpose. This is your rock that grounds you, spurs you on and guides
you firmly to the peak of becoming a successful coach.
is your daily motivation to carry on even when the going gets tough; be it about
getting clients, retaining them or dealing with competition. Craft out your own
self-talks for it to be your mantra of staying positive always. What is yours?
is the iron inside that gives you the mental strength to never say die, never give
up on your purpose. Every hurdle you cross; every failure you wake up from;
they all give more strength to your perseverance.
is about building your character and social skills to build and expand your
network, be it: clients, fellow coaches, stakeholders and good friends. You
will succeed well when you have the support from every corner for you are nice,
trustworthy and interesting.
is the fun, the sense of humor and the lightness you put into your life to
enjoy every moment of whatever you are doing. Work hard, but make sure you play
hard as well. Remember the old adage, all work with no play makes Jack and Jane
dull persons. So be playful is to be game and interesting to everyone, and
ourselves too. Make the world a happy place too!
On this note, from my bottom of my heart, I sincerely wish
you coaches, all the very best in the next stage of your journey. Stay
connected always, with CCA (Corporate Coach Academy), MACC (Malaysian
Association of Certified Coaches) and all your coach friends.
friends and guests, thank for being here to share this celebration with us; to the
convocation team, thank you for the coach-mentoring support you have given to our
coaches, to MACC for providing a lifelong coaching support to our coaches.
Stay on top of the game, and be the best coaches in the world!
We all live in different life circumstances. Some
blossom early in their lives while others like me, took a longer time. In
short, I was a mediocre student throughout my 10 years in St Anthony’s. I
achieved no A, scored no sports medal and neither held any high position at
But I have something proud to show; a unblemished record of staying a true blue Anthonian for my entire schooling days till 1969.
And I got many blessings out this loyalty although not accolades for I did not make a mark in other pursuits.
My first blessing is in receiving 10 best years of Christian brothers’ education that enriched my mind, body and soul for my future use. What made it better was the support of a lineup of exemplary teachers who modeled the Christian brothers’ way of growing people.
And my second one is the precious opportunity to live during the SAS Golden Era. And studied with towering giant students who put our school on the national and world maps through their brilliance in the academics, sports and leadership arenas.
Throughout these years, I remained a silent spectator, watching all these goings-on with envy. But somehow, I was soaking in all these Anthonian values and practices that finally showed up some many years like a slow and late bloomer.
Today I am a Master Certified Coach with my Coaching School that teaches leaders to be better leaders that uses the same Anthonian principles of Faith, Charity, Discipline, Integrity, Health, Relationship and Excellence.
I continue to use them whenever I can as I journey on in my mission to teach and share with my children, students, coaches and others.
So the Anthonian Way Of Life lives on for a late bloomer like me.
Many thanks to the Christian brothers and teachers for ‘raising me up to stand on mountains and to walk on stormy seas’! (Josh Goben)
One day a coach-student tearfully confided in me that her introductory coaching session with a mentor coach was in shambles. She said, “I went into the session feeling big and was really looking forward to meet my mentor coach, but I came out, feeling so small with every bit of my confidence destroyed”!
What should have been an uplifting coaching conversation to motivate the coach-student to become a better coach became a demoralising session where she was criticised and talked down for doing the coaching wrongly! Obviously, a bad experience like this not only harm most people but can be traumatic to the point that it can destroy them for a long time to come.
But an incident like this is not a one-sided
affair as it can also harm the coach’s reputation as well, and eventually his
coaching career because this bad experience will be shared with many other
people. His future as a coach will be in
flames, so to speak.
Sometimes, coaches forget that their success
depends many times more on their character than their skills and knowledge. They can go on and on to build them but
without a good character, nothing is going to work. Whether it is in upgrading or adding onto their
qualifications, clocking in more coaching hours, or exposing themselves in
international conventions and seminars, it will all come to nothing if little
is done to build their character as coaches.
Here are five killer character traits
that coaches should avoid having.
The first one is arrogance. Being a coach does not mean you are above
others, especially the ones you are coaching. Never think you are smarter, luckier and more superior
than others. When you have this attitude,
you will likely be talking down on people with an “I-know-it-all” image. This is not all. You will also be making lots of judgements,
criticisms and telling people what they should do instead of helping them to discover
their answers. Thus, the most
fundamental principle of Coaching is being contravened!
The next one is a negative outlook on people. Instead of supporting their coachees to see the bright side, they get into the “detective” work of furrowing further “holes” in their lives, causing more emotional pains to them. How can they enjoy a coaching session when it is more of a hell ride for them?
Another is the lack of passion for
people’s growth. Many a time, coachees often wonder whether their coaches are genuinely
helping them, or are after their money. If they are of the latter, you can see through
them in their lackadaisical attitude, dull face, lifeless voice and their lack
of energy. A coachee can never be lifted
up by coaches with such kind of negative persona.
One other is the lack of integrity and
strong self-discipline. They compromise with themselves on quality, give in or
give up too easily, lack discipline, tell lies, exaggerate facts and many, many
The final character killer is the stress
in the coach caused by his own messy personal life either due to financial issues,
relationship problems, health challenges and many others. His life is somewhat in a mess and this is usually
manifested in his erratic behaviours, wrong choice of words and disturbed appearances.
Somehow you will know that something is
not working well for him. So how on earth
will you have the trust and confidence that this coach can help you?
Every sales item needs to be well-packaged for greater selling success. Jewelleries are displayed in nicely lighted display showcases; foods are photographed to look really appetizing, and the list goes on. This applies when explaining or selling Coaching to people.
Many coaches describe Coaching in a dry, textbook way by explaining that “it is a process to help people find their answers through using listening and questioning.”
The tip here is to find a group of compelling words that sound nice to the ears about Coaching that will make potential coaching clients take action on it.
One of them which I use often is: ‘Coaching is simply a very insightful conversation between 2 persons where the coach helps the other person to see the many more opportunities before his eyes that they otherwise can’t see without a trusted companion next to them’.
Find those words that also fit well with the background of the person. If the person is, for instance, a lecturer or trainer, then words like being a personal tuition teacher to the person are nice words to his ears.
So go out there and attract potential clients to your Coaching with the right compelling words that sends music to their ears.