An excerpt of my book launch speech at the 13th Coach Convocation, Awards & Networking (CAN) event held recently….
I stand here today feeling very fulfilled and proud that I have gone full circle to become a full-fledged coach-author with the launch of my fourth and latest coaching book ‘Dialogue with the Sales Coach‘.
Technically, I have completed my writing life mission in contributing to all the 4 coaching niches of: organizational coaching, life coaching, leadership coaching and business/sales coaching, written in 4 distinctly different coaching books in my name – Dialogue with the Coach, Dialogue with the Life Coach, Dialogue with the Executive Coach; and today, Dialogue with the Sales Coach.
What makes it even more fulfilling for me is being able to launch this book in front of my own coaching community (that I have built in my 18 years in coaching) and on this grand occasion of the 13th Coach Convocation, Awards & Networking event, which I always regard as the highest point in Coaching and in my own coaching career.
Dialogue with the Sales Coach is a coaching book written and dedicated to everyone: sales and non- sales people as everyone is in sales and we need to be good at it as well – be it selling a product, service, idea, proposal, or even selling ourselves to others.
However, there is a special group of people that I have also written this book for – they are the Coaches who are exceptionally dear to me, and whom I have always want every one of them to be successful in their lives, and in their coaching careers. I want them to be ‘Coach Movers’ always – a term that I coined 3 years ago.
Typically, Dialogue with the Sales Coach is a coaching cookbook – everything about how to be successful in selling together with all the recipes for sales success. They are all well-captured here; from how to set a strong sales foundation, to how to get customers, how to close the sales and how to take your business successfully to the next level.
Written in the same style like my other 3 books, this one also has 100 sales cases, 100 successful methods and 400 powerful questions to stretch your imagination for even better ideas and ways.
It is very simple, short and very easy to read. This book can be used in many ways: as a reading book, a story book, a reference book and even as a coaching workbook.
I started this journey of writing in 2009 and now it is 2018, averagely, writing a book every 2 years and I am glad that I have been able to keep to this pace with focus, discipline and also with the support of 3 very important people to me: my 2 ‘Angelines’: my wife Angeline (who is in Melbourne and unfortunately is unable to be here, and my 2 children), and the other Angelin Loo, and Josephine Ong, my 2 sidekicks who have been with me all these years, as well as in my writing journey.
Before I end, with honor and appreciation, I like to give this latest book of mine to my very dear friend, Tan Sri Datuk Dr M Jegathesan. He too has been with me through most of my coaching career and journey.
Thank you again for being here at this 13th Coach Convocation, Awards & Networking event and at this launch of my latest book, Dialogue with the Sales Coach.