The word ‘coach’, or the verb in the sentence ‘I can coach you’ can be very intimidating words that can put people off or make them defensive.
Why? People don’t like to know that they need the help of a coach. They don’t like to know they are a weakling, or they have a problem and that a coach is their ‘saviour’.
I know of coaches who get nowhere with their clients when they pitch their business this way.
The tip is not to be too eager, even too loud to say you are a coach or they need coaching from you. Be gentle, even polite to use other more accepting words like a trusted or professional friend, a close partner, or collaborator to help them find brilliant ways/solutions for their issue or goal.
When in the conversation, be patient, respectful, and show curiosity and deep interest in their issues instead of being anxious to push them to find solutions. Make them always feel that it’s their session and that you are there with them because it is their decision.
Doing it this way makes them feel that you are a trusted partner, and not a coach who is there to coach them. Such nice feeling helps them to open up to share, resulting in them achieving their goals faster and better.