Every sales item needs to be well-packaged for greater selling success. Jewelleries are displayed in nicely lighted display showcases; foods are photographed to look really appetizing, and the list goes on. This applies when explaining or selling Coaching to people.
Many coaches describe Coaching in a dry, textbook way by explaining that “it is a process to help people find their answers through using listening and questioning.”
The tip here is to find a group of compelling words that sound nice to the ears about Coaching that will make potential coaching clients take action on it.
One of them which I use often is: ‘Coaching is simply a very insightful conversation between 2 persons where the coach helps the other person to see the many more opportunities before his eyes that they otherwise can’t see without a trusted companion next to them’.
Find those words that also fit well with the background of the person. If the person is, for instance, a lecturer or trainer, then words like being a personal tuition teacher to the person are nice words to his ears.
So go out there and attract potential clients to your Coaching with the right compelling words that sends music to their ears.