What is Corporate Coach Academy (CCA)’s latest initiative?
We are doing an outreach initiative for HRDF Certified Trainers to become Global Certified Coaches during this lockdown period. We are offering them a never-before 55% off our normal programme fee, which works out to be only RM4,500 instead of RM10,000 to attain the Certified Associate Coach Credential.
This is the best time as most of them will be at home and can now do something solidly long-term for their personal and professional enhancement.
Why is CCA making this very special for them only?
HRDF trainers are singled out by us to be a serious lot of professionals as they have demonstrated their commitment in their investment of time, effort and money to become HRDF Certified Trainers. We believe that we should support them to stay on course in their people development profession as well as to tap on bigger opportunities out there in the marketplace.
How does becoming Global Certified Coaches help them?
During this time, and for all times, it is imperative they should start to reposition themselves now for something more than just trainers.
Firstly, there are simply too many trainers with many of them training on almost the same areas: interpersonal skills, leadership skills, EQ skills, customer service skills and the likes. In such an over saturated marketplace, it is not only tough to compete but they also often get into a price war with each other that thins out their profit margins. This denies them of a decent living standard.
Secondly, forward-looking organisations are moving fast to invest in Coaching to power up their people leadership skills and also to use it as a strategic weapon to help their leaders resolve issues on real time basis. This is becoming absolutely necessary as changes in the world are moving too rapidly and leaders need to be up to mark to deliver immediate results. So, it will be a missed opportunity if trainers do not have these coaching skills and credentials.
And thirdly, by becoming coaches, they become much more versatile as they will have skills in both training and coaching. There are so many things they can do with these skills.
Can you explain more about this Global Certified Coach Certification?
is an ICF (or the International Coach Federation) coach certification. ICF is
the world’s leader and standard bearer of Coaching whose credential is the only
one that has a global standing where its coaches are recognised all over the
There are 3 ICF Certification levels. We are encouraging them to go for the Associate Coach Certification, which is the first level of certification. It is a 4- module curriculum of 60 hours of coach-learning and 15 hours of coaching fieldwork.
The big advantage of studying with us is our teaching methodology can gear them up to acquire coaching skills very fast that will make them ready to offer themselves to their clients. The other one is our life-long coaching support through our very own Malaysian Association of Certified Coaches. In other words, they are never left high and dry after they complete their studies.
The one that is for the HRDF trainers is starting on May 2-3, then May 9-10 and the last one on May 30-June 1.
To make it extremely easy for them, we also provide a monthly installment plan.
How do they register for this programme?