Like all others, many mishaps can also befall on coaches in the Covid-19 situation now and for a while. The fact that many coaches are independent professionals means that they can ill afford anything untoward that is caused by this virus infection. It can be rather damaging to both their business and health. Indeed, coaches can regard themselves as ‘high risks’ as their career is centered around having conversations with people at a pretty close distance. As the Covid-19 is spread primarily through droplets, coaches need to be extra vigilant and careful not to contact this virus, both inside and outside coaching.
Here’s something for coaches to think about, even to act on immediately.
For coaches who are in the business of coaching or simply coaching entrepreneurs, they have to acknowledge that business may be affected. Coaching can be one of the first thing that individuals or organisations will axe during such times. The continuing slowdown in the global markets coupled with an uncertain political climate are making this business even tougher.
Coaches certainly have to be more innovative and work harder and smarter during this time. The old ways of getting coaching business need a total relook both in business direction and the types of clients as well. Coaches need to reframe; even to change their present clients to those who are less affected or are prospering during this time. For example, the clients from the medical and the financial services industries are doing well while those in consumer products are not.
Now let’s look at the health side of things.
Whenever there are personal coaching assignments, there’s a great need to exercise great caution and care, ranging from coaching the client at a further distance, washing your hands before and after each session, using the handkerchief when coughing and sneezing to reducing the touch of handshakes or hugs and many more. Even putting on a face mask to coach may be a good thing to do should you be coughing or sneezing regularly. Postponing session when there is suspected health risk should be considered even if it means a loss in business.
I like to strongly recommend coaching virtually without any physical encounter. This is probably the safest measure of them all.
Don’t feel uneasy to discuss this frankly and openly with your clients. As much you want to protect yourself, they too want this as well.
Coaches should keep themselves safe and healthy at all times because any symptoms can take you out of action for a while. This can affect income returns in a substantial way and many can ill afford this to happen. This is not all. If any coach is victim to this virus, it can be a stigma and bad publicity which is not good for our reputation and business.
So coaches need an extra dose of living clean and healthy at all times. Our stakes are very high, the price to pay is equally high too.